Electricity supplier research the same sex social networking site Fab electricity supplier Transform


Fab landing after the home page, feed function, instant push website information.


Fab landing home


enters a list of products after selecting a style or category on the home page. The list page is accompanied by a designer who indicates discounts and trading times for each item. "Business is a new research" Sina Technology Introduction of foreign electricity supplier website column, hopes to introduce some new products, business model and creative, to the domestic electricity supplier industry and related entrepreneurs bring reference.

talks about the design of fab.com, a flash buying site based in New York, Fab, and can not help mentioning the predecessor of its gay social networking site. Of course, the transition of Fab doing flash shopping website after the performance is also remarkable: 5 months on the line, the number of users exceeded 1 million, 12 days sales of $600 thousand; $48 million completed two rounds of financing in less than 5 months, the two major investors with investment.

Fab transformation has not been bound by existing product ideas, and in the field of competition in the electricity supplier successfully found a breakdown point: there are always willing to pay for the design.

previous life: male social network

Fab, formerly known as the gay social networking site, Fabulis, was launched online in April 2010. Despite its clear positioning, Fabulis failed to succeed. At the beginning of 2011, Fabulis joined in the review and group buying business, but there seemed to be no response.

Fab founder Jansen ·, Goldberg (Jason Goldberg) said, when the Fabulis is like Yelp and Grounpon gay version. On February 20, 2011, Goldberg and another founder of Bradford – Sher Hammer (Bradford Shellhammer) finally admitted that Fabulis mode failure, determined transformation thinking.

from the failure of Fabulis, Goldberg and Sher Hammer summed up the focus on doing a good lesson. In their view, Fabulis wants to do both gay social networking, but also want to do electricity providers, is committed "not focused" taboo. In addition, the two founders discovered that they had been doing a social product over and over again, and this time they were going to make a business model".

only a week later, the Fabulis transformation, the design oriented flash purchase site, was approved by the board, and Fabulis was replaced by Fab. In order to support the transformation of individual Fab after Goldberg invested $250 thousand.


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