said, mogujie.com as the representative of the social network based on the development of shopping or shopping guide platform is in the beautiful race each other, with Taobao and VANCL, Jingdong as the representative of the traditional electricity providers have begun to layout. Based on the Taobao Taobao wow, where the customer Eslite mall, Master Jingdong Jingdong enjoy etc.. Social e-commerce and traditional business platform cooperation, mainly by the customer to transfer the traditional electronic business platform, in the commodity transaction, in accordance with the proportion returning certain acquisition proceeds, or is the use of precision advertising marketing platform.
recently, Alibaba chief of staff Ceng Ming in the national media communication conference revealed that the Alibaba in the next three years development plan, Taobao SNS (Social Networking Services, the social network service) is an important organic part.
and in April of this year, Taobao has launched a new picture of the community interaction stubborn rabbit. In the beautiful said, mogujie.com as the representative of the social network based on the development of shopping or shopping guide platform is to race each other, like Taobao, as the representative of the traditional electricity providers have begun to layout.
rely on the user’s social relationships, sharing the advantages of the real experience to build up the social e-commerce (referred to as social electricity supplier) is becoming hot. According to the Chinese Electronic Commerce Research Center statistics, the domestic social business website has more than 50, as of the end of 2011, social e-commerce market scale has 100 million yuan, is expected to 2015, or the size of the entire market will reach 5 billion yuan.
rapid rise of social networking site
is frequently referred to as social electricity supplier, in the end is what a concept?
popular, that is, with the community, micro-blog, SNS and other social platforms, social interaction and other means to promote the purchase and sale of goods." Liu Dongming, President of Tsinghua University network marketing experts in an interview with Chinese commercial news reporters, the introduction of social networking is essentially a means of social networking marketing upgrade.
Liu Dongming said that social media marketing has been well known, such as the popular QQ chat tools, etc. want, and then steal food, parking and other social games are social media marketing tools, but these patterns gradually decline, in 2011, social networking and e-commerce have fusion, and to the development of today’s social share profit model, the so-called social business.
is the prototype of American visual social networking site Pinterest, it uses the "forward" and "buddy" and "interest groups" and other SNS elements on the commodity label redefined to word-of-mouth sharing based on which transforms into purchasing power.
"something that others have shared, I think"