Entertainment industry across the electricity business Sa Dingding test the water music business

millet cross-border success to inspire a lot of people, and now many Internet giants have to do cross-border mobile phone. Not only that, in the context of the whole industry electricity supplier, the entertainment industry has begun to try cross-border electricity supplier. Recently, in the 2012 Spring Festival Gala with a "life of the world," the generous glory of the internationally renowned artist Sa Dingding by the introduction of the occasion of the third album cross-border electricity supplier. This is the entertainment industry to test the water electricity supplier sales model’s first album, if this model is successful, will lead to a large number of musicians into the electricity supplier sales model.

entertainment across the electricity business Sa Dingding test the electricity supplier sales model

entertainment industry to enter the electricity supplier is an unexpected, reasonable thing. In the context of the whole industry electricity supplier, the entertainment industry has such a move is very wise. In the case of music electricity supplier has not been attached to the case, Sa Dingding took the lead in testing the water music electricity supplier, which deserves the attention of the electricity business district and entertainment practitioners. At present, there is no template for music and electricity suppliers can refer to the reference, the success of the music can not be combined with the electricity supplier is also unknown, but all of the initial development of the need for constant attempts.

Sa Dingding by the introduction of the third album on the occasion, began to try to sell the record through the electricity supplier. It is understood that Sa Dingding’s fans and family who need to "Dingding music art club", Sa Dingding’s business platform registered its own membership, to buy Sa Dingding’s legal records. At the same time in the purchase of Sa Dingding records, will get a membership card of the electronic business platform, according to the corresponding card number and password, can participate in various activities of the members of the. At the same time, Sa Dingding electronic business platform will give members a free set of proprietary software, this software can be installed on the phone, computer and other terminals. After installation, family members can receive the website and push the Sa Dingding and music of the latest information, and can visit the club "by the software encryption. This music community electricity supplier model and millet mobile community model is somewhat similar to the development of electricity providers are through the fan site.

official website community + electricity supplier sales + mobile APP+ micro-blog interactive

Sa Dingding

music business model mainly includes three aspects, the first is the top music club, is the official website of the community; second is the DING shopping mall, which is the electricity supplier platform; third is a DING mobile phone client, mobile phone is APP. In addition, there are complementary with the official website of Sa Dingding micro-blog. The official website of the community + electricity supplier sales + mobile APP+ micro-blog interactive combination from multiple aspects to meet the needs of fans chasing idols.

this kind of millet community music business model has many advantages. First of all, this through the official business platform sales model can guarantee the fans to buy the record is absolutely genuine; second, only through the electricity supplier channel sales record can save cost to promote the traditional channels, and can adapt to meet the fans of online shopping needs; third, the star can sell some other star items through their own business platform at any time, Sa Dingding’s book.

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