lead: find the pain point is the basis of all innovation, the deepest impression is that in order to find the user pain points, must think like idiotic. Do you have any tips to find the pain?
millet user experience director, the person in charge of millet router Tang mu
24, 25, is the new president of the minimally invasive camp of the tenth phase, the user experience millet director, the person in charge of millet router Tang Mu do the theme of sharing your product done?. There are about more than and 50 founders and executives, catering, real estate, video, traditional appliances.
founder for the most interesting spicy temptation, they have a colorful city in Beijing branch, there is time to do user research, is a millet employees a lesson, millet staff said that is you doing research, it is not, in the interview, you are in the trial of the user. Founder think millet employees are very powerful, ask what is this company, the more interesting, simply come over the depth of learning.
is a key pain point of thinking, find the pain point is the basis of all innovation, the deepest impression is that in order to find the user pain points, must think like idiotic.
do you have any tips to find the pain point?
this is the head of the Tang mu in the president of micro innovation camp tenth director of user experience millet, millet router dry cargo sharing. Tang Mu is domestic user experience of Daniel, early in Jinshan, 10 years later in the Tencent, founded Tencent CDC, Tang Mu once had said to find chat, see Lei, talk about the results of a 5 hours, we had decided to join millet. Tang Mu summed up the product to do the 32 word rule: 1, find the pain point, the definition of the scene. 2, experience to do through, elegant program. 3, to maintain restraint, experience closed loop. 4, small run, fast iteration.
on the pain point, there are two Mu Tang heart law: first, to turn yourself into a super user. Second, to allow users to participate in product design, such as bubble forum. Tang mu more user experience heart method, then released.
2, the user would like to think the company is not the same. Spicy temptation is the scene of a real case, they are ready to develop a explosion of dishes: Spicy crawfish, do user research found that users eat lobster the biggest pain point is "not clean", so they got the cleanest lobster lobster, Dongting Lake. However, the scene of real user feedback is not the same, the lobster users feel the biggest pain point is not "clean", but "delicious" and "trouble", and even eat lobster wearing plastic gloves to break into a huge Tucao scene.
3, millet TV 2 has a function: find the remote control. The site was chosen as the most painful point of the product, it is willing to pay for this function. It is idiotic?
4, a student broke the news, they depict the company’s big dreams for employees, and the future can create a few millionaires, employees do not feel very pain point, anti