Abstract: in today’s business, the majority of businesses are beginning to choose segments, such as attention to maternal honey bud baby, babe network, attention to young clothing clearly street, beauty said, mogujie.com etc……. In the field of electricity supplier rookie endless.
believes that a lot of people for the impression of the volume or the green volume discount LOGO, but for the discount electricity supplier this label, roll skin network also began to weaken it.
rolling network was established in 2012, is when the electricity supplier war hit the most fiery, but with white brand discount sales model, volume leather mesh way development smoothly, and in December 2014 got from Saif B $35 million round of financing in asia.
with the electricity supplier in recent years the pattern of evolution, current mode, end user electricity supplier presentation and user location and other aspects of the great changes, and other similar discount electricity supplier strategy, volume leather mesh also began to weaken the "discount" label. In this regard, the founder of the net volume leather summer peak of "entrepreneur" reporters, volume leather mesh discount model is no longer adapted to the development of the electricity supplier to the trend of the transformation is the only way which must be passed network roll skin.
Xia Lifeng to "entrepreneur" reporters new rolling client, the original green LOGO has disappeared, replaced by the pink LOGO and UI. This summer, Lifeng explained: "after skin network transformation is the biggest change from ‘discount business’ turned’ female ‘, so APP LOGO and UI also have replaced the feminine pink."
users can be observed, such as vip.com, jumei.com, Meitu Xiu Xiu and other Beijing induced wardrobe, a series of women for the target users of APP are pink tone, volume leather mesh this time for the new LOGO and UI are also adapted to the general public on the cognition of women shopping APP. In addition, in order to meet the needs of women aged 18 to 35 years of age, the network began to highlight the skin in the new user interface, such as maternal and child products, such as women’s clothing.
Now the female
business, the majority of businesses are beginning to choose segments, such as attention to maternal honey bud baby, babe network, attention to young clothing clearly street, beauty said, mogujie.com etc……. In the field of electricity supplier rookie endless. But the summer Lifeng thinks that "market segments are easy to get to the peak volume, and volume leather mesh can not give up the original user groups, so I chose to span the smallest power of women."
, according to venture capital reporter, the current volume of skin network users have 70% of female users, focusing on the product in the home, mother and women of these categories are also fully considered the current situation of the volume of the skin network. In addition, from the beginning of last year, the center of gravity has been turned around the skin of the mobile terminal. Similarly to the electricity supplier began to clear the street is also the same strategy