Internet consumption has accounted for a large part of the current share of consumption, consumer focused on the performance of young people. The advent of the Internet era deeply influence people’s consumption concept, the transformation of the industry are also about a "Internet plus" mode. Food and beverage industry is no exception. In the food and beverage industry, the rise of the Internet model is undoubtedly O2O mode, online marketing line sales. The O2O form is not want you all to follow suit, but to fully understand the rational consideration and make the most suitable for their own decisions.
catering industry to do o2o, food and beverage boss for these three must understand.
first point: the Internet can transform the food and beverage industry, but can not replace
is now the beverage industry has not simply fill the stomach so simple, now the restaurant more emphasis on its social function, at dinner time increase between people understanding and feelings become the main role of the catering industry, the restaurant can provide such a place, but to do so is the Internet, the Internet is always just one a tool, the Internet allows consumers to order becomes simple, let consumers enjoy more convenient services, the development of the Internet influence the catering industry.
second points: the Internet can make good better, worse worse
Internet is another arena, with faster here, the restaurant’s good reputation can spread rapidly through the Internet, word of mouth is very rapid for the restaurant, so a high quality restaurant will naturally have good communication effect, at the same time the restaurant will be more bad. To make good use of the Internet, we must strengthen their products and services.
third points: food o2o will have new changes
everything is in constant development and change, the o2o model is also the same. Restaurant according to their different positioning, always pay attention to the development of the industry changes, so that in such a fierce market better survival and development.
these are the boss of the food and beverage industry in the process of transition to the Internet must know, with a basic understanding, in order to better development in the competitive market!