Do business at a loss

if you lose money in business, such business is necessary to do it? I am afraid that many shopkeepers are thinking about a problem. In fact, we can not simply think about a loss, but also need to start from a more perspective. I had a college classmate who had a personal experience. His father opened a building materials store, once, his father to go to Beijing, stay for more than half a month, the store to his son.

‘s father left foreleg, the rear door customers. To a middle-aged woman, asked: "boss, gypsum board how to sell?" He confidently replied: "17 yuan, a good quality." "Too expensive, others sell 15 yuan a, you want to $17?" He had, the purchase price of 15 yuan a gypsum board.

followed by a few more to buy the building materials, the same is asked after the price of gypsum board immediately left. Three days in a row, it is because the price of gypsum board can not talk, so that the store business deserted. He was so confused, until the fourth day……

customers are brought by the familiar Li Mujiang. Li Mujiang put the customer to the store area, own it in the side of leisurely tea, let the landlord and owner of bargaining. When he heard the news of gypsum board a 17 yuan, Li carpenter interrupted: "your dad is not give me 14 yuan, discount points!"

Li carpenter to see who does not believe the road: "you look at the previous list, is not 14 yuan? I can’t lie to you!" He saw the invoice was as sure as a gun wrote: 14 yuan / zhang! At this point, the customer has been very impatient.

watched the business in hand and yellow, he thought himself a few days are not down to a list, ready to sacrifice, at a loss is also recognized, the first to open a piece of. He kindly said: "good! Since it is an old acquaintance, 14 on the 14, how much goods!"

customers to see this process, could not help but applaud the Li Mujiang nodded, said: "other materials, but also here to set it, but the price to the point of preference." After the settlement of accounts, the customer is patting his shoulder saying he was terrific, also took out another mobile phone contact is preparing for the decoration of colleagues, to buy his decorative materials. In this way, the store’s business is a single busy.

in the evening, he will see light suddenly: gypsum board seemingly at a loss one yuan, but less cheap, ten pieces of gypsum board will be lost ten yuan. And other materials, prices and dosage should be higher than the gypsum board many times, in the gypsum board on the other side of the money lost in the material. In fact, the most important is to do business, study the psychological customers, when customers know the store a few things cheap, he decided that other things are the lowest. So even live to the satisfaction of all, advertising stores.