Southern soul juggernaut Tedeschi Trucks Band is one of Jacksonville, FL’s most notable exports. Created by combining the solo bands of Jacksonville native guitar virtuoso Derek Trucks and his wife, guitarist/vocalist Susan Tedeschi, in 2010, the band has kept on growing ever since, releasing a number of award-winning albums and extensively touring the country playing to bigger and bigger crowds. The band recently wrapped the fourth-annual edition of their multi-band summer “Wheels of Soul” tour with Drive-By Truckers and The Marcus King Band with a pair of sold-out performances at the iconic Red Rocks Amphitheatre in Morrison, CO.However, despite their upward trajectory, the band has never forgotten their roots and continues to aid and take pride in their local Jacksonville community, particularly with regard to music education. According to the city’s WJCT FM station, the 12-piece powerhouse recently made a substantial and deeply personal donation to the city’s Englewood High School. The band supplied the school with 38 brand-new musical instruments for its students to use, valued at roughly $48,000.The students and staff of Englewood High School were informed of the reformative gift to the school’s music program earlier this summer when Tedeschi Trucks Band hit Jacksonville’s Daily’s Place Amphitheatre on June 29th to open their 2018 “Wheels of Soul” swing. Explains WJCT, the kids and faculty were invited to the hometown performance as special guests. There, they were invited to come meet the band backstage, where they were informed of the donation.Notes Dr. Diana Greene, Duval County Public Schools Superintendent to WJCT,We are deeply thankful to the Tedeschi Trucks Band for their incredible support, not just of the Englewood High School music program, but music programs across the district. Through their generous donations over the years, they have truly given hundreds of students the gift of music. Knowing that these instruments came from an alum from that school, and two very gifted local artists, makes the donation even more special. The students and staff at Englewood High School will benefit from this transformative gift for years to come.As Derek Trucks explains,Susan and I were both fortunate to have instruments available to us when we were young. Sadly, this is not the case for so many students these days, at a time when having the tools to express creativity is so vital to their education. We were happy and humbled to be able to help.The donation was made possible through Mr. Holland’s Opus Foundation. Notes WJCT, the foundation was created by Michael Kamen in 1996, named after the 1995 film, Mr. Holland’s Opus, which examines the profound effect that a particularly dedicated music teacher had on several generations of students.You can see a list of the instruments donated below:3 Eastman ECL230 clarinets3 Eastman EEP421 4-valve euphoniums2 Eastman EBB534 4/4-size 4-valve tubas2 Eastman EFL210 flutes2 Eastman ETB432 trombones with F-attachments1 LP LP646NY-AW conga set1 Accent Drive LC17511 drum set2 Eastman EPH324 sousaphones2 Jupiter JMP1000M mellophones20 Cordoba CP100 acoustic guitars[H/T WJCT FM Jacksonville]
Share Facebook Twitter Google + LinkedIn Pinterest There is a lot of unsold corn in farmers hands. Some estimates indicate only 40% to 45% of the 2016 crop is sold. With 16% carryout, there is plenty of supply available for the remaining seven marketing months. End users aren’t desperate for corn.Despite the abundant corn supply I think corn futures have upside potential long-term. This may be caused by funds buying commodities as a hedge against inflation, reduced 2017 corn acres or a summer drought scare. If this happens, I would expect basis values to drift lower.BasisDue to heavy supply, basis has been disappointing lately, running lower than normal for this time frame.Beans 40 to 50 cents below normalWheat 40 to 50 cents below normalCorn 20 cents below normal.In some ways the corn market is acting similar to 20 years ago. Ultimately basis fell apart as futures increased back then. It’s unclear if basis traders or farmers with HTAs will get burned in the same way this year.Following are some uncertainties that may impact basis in the short-term and long-term.Mexico exports — The future of corn exports to Mexico, NAFTA and Trump are uncertain. While probably a long shot, if exports to Mexico are shutdown it would create not only a logistical nightmare for corn and basis levels.Japan exports — China is trying to reduce their corn supply by selling to Japan, a traditional U.S. corn buyer. This may reduce export demand from the U.S. but not change world stocks.Normal South American harvest — South American harvests will likely be normal. This may hurt U.S. export demand and cause basis levels to drop at shuttle loading facilitiesFeed demand — Feed demand may decrease due to warmer spring weather and/or wheat is being used more and more in feed rations.Ethanol — Reduced ethanol profits may cause plant slowdowns and decrease basis in certain areas.In an effort to reduce potential basis risk for my farm, I set basis for much of my stored corn.10% — 2015 production stored through winter for March farm pick up: -.44 March futures50% — 2016 production July farm pick up: -.46 July FuturesWatching basis for the last three months, this was:10 cents below the best bid I could have received for this year.7 cents below basis the first week of harvest5 cents above the lowest bid I saw the fourth week of harvest. So you missed out on 10 cents potentially?Yes and no. By waiting until now, I collected 10 cents in market carry rolling Dec futures to Mar. So, this offset the missed opportunity I could have received if I knew at the time basis was at its highest right before harvest (which no one knew and is usually not the case).In most years waiting until well after harvest is complete and even into the spring to set basis is more profitable. While I use trends to help make decisions in my marketing plan on likely outcomes, sometimes the less likely result occurs.In the end, I didn’t quite cover my yearly bin payment with basis and market carry premium. However, I have more than made up for it in previous years, so overall I’m ahead. Why the 2015 production?I had enough home storage last year, so I held some corn hoping for better basis this spring compared to last July. Unfortunately, March basis was 12 cents lower than last summer, but I picked up 30 cents of market carry for holding my corn until now, or a net 18-cent premium. Since I can blend grain as I fill and unload bins, the loss in shrink was minimal — less than 2 cents. Why sell most of your corn in July if basis was 2 cents lower than March?I always need to core a little corn in late winter to keep the crop in good condition through summer. Also, the market is paying 14 cents of market carry to hold my grain until summer. So, while I lost 2 cents in basis, I net 12 cents for the trade. This is another illustration why farmers need to consider basis and market carry separately in the marketing strategy. In doing so, it allows farmer to take advantage of all potential premiums and opportunities available in the market. I can’t hold grain because of cash flow issues.Many farmers use this excuse for not having on-farm storage or not taking advantage of market carry premiums. This is an easy fix by having a conversation with the banker. I’ve worked with many bankers to adjust farmers’ pay down loans from spring pay offs to later months if it’s clear there is premium available for doing so.For instance in my example above, waiting to get paid in July verses March means waiting four months to pay off an operating loan. Let’s assume 5% interest with cash corn values at $3.30. This means it costs 1.375 cents per month to not pay off the operating note (or 5.5 cents to wait four months). After considering basis and market carry premium at 12 cents, I will make 6.5 cents after loan expenses.Once a farmer shows a banker they have the grain prices set with a hedge and the market is paying both of you to wait, they are on board. This is a very safe loan and bankers love safe loans. In the end, everybody wins. Seems like a lot of work for 6.5 cents.I’m glad a lot of farmers think that way because 6.5 cents on 175 bushel per acre is over $11 per acre profit. What if basis goes back up?It is possible I “pulled the trigger” on the corn basis too early. That’s why I only set basis on 60% of my grain. By doing this I reduced substantial risk in the basis while still allowing for some upside potential (maybe 5 to 10 cents) if basis rallies in upcoming months. If corn futures go up in the long-term (which I think it will) this will likely put downward pressure on basis lower and lower. Current PositionsWhile only half of my basis is currently set for 2016, I’m getting closer to knowing my final positions for the year. POSITION – CORN201620172018Corn Sold with futures85%10%5-15%CBOT Price Average$3.94$4.00$4.00Market Carry$0.23$.24 est$.24 estBasis on Farm$-0.46 est$-.30 est$-.30 estOptions & spread profits$0.23 estCash Price$3.94 est$3.94 est$3.94 est Jon grew up raising corn and soybeans on a farm near Beatrice, NE. Upon graduation from The University of Nebraska in Lincoln, he became a grain merchandiser and has been trading corn, soybeans and other grains for the last 18 years, building relationships with end-users in the process. After successfully marketing his father’s grain and getting his MBA, 10 years ago he started helping farmer clients market their grain based upon his principals of farmer education, reducing risk, understanding storage potential and using basis strategy to maximize individual farm operation profits. A big believer in farmer education of futures trading, Jon writes a weekly commentary to farmers interested in learning more and growing their farm operations.Trading of futures, options, swaps and other derivatives is risky and is not suitable for all persons. All of these investment products are leveraged, and you can lose more than your initial deposit. Each investment product is offered only to and from jurisdictions where solicitation and sale are lawful, and in accordance with applicable laws and regulations in such jurisdiction. The information provided here should not be relied upon as a substitute for independent research before making your investment decisions. Superior Feed Ingredients, LLC is merely providing this information for your general information and the information does not take into account any particular individual’s investment objectives, financial situation, or needs. All investors should obtain advice based on their unique situation before making any investment decision. The contents of this communication and any attachments are for informational purposes only and under no circumstances should they be construed as an offer to buy or sell, or a solicitation to buy or sell any future, option, swap or other derivative. The sources for the information and any opinions in this communication are believed to be reliable, but Superior Feed Ingredients, LLC does not warrant or guarantee the accuracy of such information or opinions. Superior Feed Ingredients, LLC and its principals and employees may take positions different from any positions described in this communication. Past results are not necessarily indicative of future results. He can be contacted at [email protected]
Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market marshall kirkpatrick Top Reasons to Go With Managed WordPress Hosting White House Press Secretary Robert Gibbs mentioned casually to CNN today that Twitter is blocked on official White House computers. Gibbs clearly doesn’t appreciate the value that can be derived from the innovative social network; he jokes about it as if it is a tool for personal exhibitionism. Many readers here will no doubt recognize that there’s a whole lot more that can be done with the service than that. This is from the same administration that won’t let its employees at the State Department use Firefox (State Dept. for IT admin reasons), so perhaps nothing is surprising. The Twitter admission by Gibbs was excerpted in a video embedded below, originally reported by Andrew Malcolm of the LA Times.Update: On Monday morning, Rachel Sklar at Mediaite reported that some White House staff do in fact have access to Twitter from White House computers and there is work underway to extend that access to a larger group of employees. That sounds like good news to us.Malcolm points out the irony in the White House having several official Twitter accounts, but blocking the service from its employees’ computers. Perhaps that’s why President Obama hasn’t been able to update very often since being elected.Some cynics will say this is great news, that taxpayer money isn’t being wasted on using Twitter on White House time. Note, though, that Energy Secretary Steven Chu recently took to Facebook to have conversations with the public about energy policy, for example.When it comes to rapid, public conversations and easy relationship building, Twitter is better than Facebook. There is a long list of very innovative “Government 2.0” advocates moving conversation along quite quickly on Twitter. Beyond conversation, the network of people on Twitter offer rapid research assistance, some of the fastest news delivery on the planet and other clear sources of value for knowledge workers. If the White House doesn’t want its employees to have access to resources like that while at work, it’s honestly a loss for all of us.Update: This isn’t surprising, but long-time tech innovator Mitch Kapor said last night, on Twitter, that despite the ban “staffers tell me they use own iPhones or other own devices to read Tweetstreams.” There’s clearly a demand from some staff for access to this valuable service, even if some people like Gibbs don’t get it. You can find ReadWriteWeb (via editor Richard MacManus) on Twitter, as well as the rest of the RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Jolie O’Dell, Dana Oshiro, Steven Walling. Tags:#news#web Related Posts A Web Developer’s New Best Friend is the AI Wai…
Related Posts Owen O’Brien Tags:#business model#Business plans#Entrepreneurs#entrepreneurship#fail to succeed#failure#Fear of Failure#success How OKR’s Completely Transformed Our Culture China and America want the AI Prize Title: Who … “Failure is success in progress” ― Albert EinsteinEntrepreneurs are enthusiastic and serial failers.Entrepreneurs seem to be constantly looking for solutions and alternative ways of doing everything. And crucially, they don’t give a damn about failure, because they know that failure is, in fact, discovery. Some have declared, “The only way I will know if something works is by doing it and that means doing what seems impossible or unlikely.”Entrepreneurs are comfortable with failure, almost enjoying it.This is because every experience, positive or negative tells you something. If you are working in a specific area of expertise, which you are likely to be, tech, law, medicine, marketing, for example, your experiences of doing will become a rich mixture of interconnected successes and failures.The very act of doing will develop, over time, a focussed and overall understanding of your area which will be unrivalled by those simply thinking about it, or, dare I say it, studying it.The learning gleaned from action is called tacit knowledge.As Michael Polanyi (1967: 4) wrote in The Tacit Dimension, we should start from the fact that “we can know more than we can tell.”For that reason, I am skeptical about business plans.These plans are mostly not worth the paper they are written on. On the one hand a business plan seems to be leading people down a deceptive path of fantasy and disaster. Yet, on the other hand, business plans can be very dangerous, stopping people from doing anything at all.The business plan is a blueprint for the financials and can give basic indications of whether what you are thinking of is even worth doing at all. The problem is that these business plans often stop you from employing the basic trial and error methodology adopted by most the most successful entrepreneurs and stable businesses. The tradition business plan rarely reflects reality, particularly in a start-up situations.We don’t always do what we say we will, in fact, we often don’t do that at all. We reach for convenient existing theories of business to explain things and business plans are usually formulaic and poor imaginings for the needed action: go talk to the customer stupid. Get a mentor; learn more about your subject.There is a tendency to direct start-ups in developed countries into incubation centers.These centers are usually run by state enterprises whom, with the best of intentions, actually cosset the fledgling enterprise from the realities of the commercial world, and in doing so, prevent the very essential learning that is so necessary to develop a real sustainable and gritty business model.There is a toughness and street-wise element to successful enterprise. These successes will not be created in comfortable shiny offices with too many people sitting around chatting in the cafeteria, at the water cooler or even in meetings, wondering where the customers are.Enterprisers with the experience of — learning by doing — will often say that your mistakes cost you money, and that ensures you don’t make them twice. Richard Branson advises you to “pick yourself up, brush yourself off, don’t let your ego get the better of you.” In other words: get over it — and quickly.Go ahead, feel bad for failing. You should feel lousy, and that bad feeling is good for your business. Studies now show that you will be less likely to repeat the same error twice.In a recent study, Dr Selin Malkoc from Ohio State University said, “All the advice tells you not to dwell on your mistakes, to not feel bad. But we found the opposite.”“When faced with a failure, it is better to focus on one’s emotions – when people concentrate on how bad they feel and how they don’t want to experience these feelings again, they are more likely to try harder the next time.”Failure has been acknowledged by successful people from Steve Jobs to Bill Gates for helping them achieve their final success.Irish playwright Samuel Beckett is quoted as saying, “Ever tried. Ever failed. No matter. Try Again. Fail again.”It is probably worth seeing yourself as an “experimenter” in the business world. Consider that the enterprises you undertake or take on as a business are often experiments to see if your ideas are correct when faced with reality. In some ways the pioneers of electric cars and autonomous vehicles are yet to see whether their enormous experiments will work when the market decides.In business, failure is the customer telling you to go back to the shed and iterate one more time.Vitally, the secret is surviving the various events that make up success. Therefore it is important to minimize the downside. If you are going to get it wrong, make sure that you won’t fall too far and that you can pick yourself up and get on with it, one more time. Don’t over-commit to a line of action that will destroy your future financial freedom to change, or iterate again on your idea. Refrain from committing yourself personally to long lease contracts, for instance.James Dyson is definitely the king of failure – 5,126 of them to be exact. That is the number of prototypes he developed over the course of 10 to 15 years before releasing his iconic bag-less vacuum in 1993. The upright domestic model, DC01, used the patented “Dual Cyclone” technology. Dyson says his willingness to fail is the reason for his success.Dyson said, “The failure is the starting point, because when something fails, you understand why it fails. Then you start to think of ideas as to the ways you can overcome that failure. The moral of the tale is keep on failing – It works.”So go on then and fail away all you like. Keep in mind that your failures are only lessons, after all, and crucially, it is the only way you are ever going to find out. After many failures, when you finally find out you’ve got it right, you will have failed your way to success. Owen is an entrepreneur, teacher, songwriter, and general ideas man and has run several businesses over the past 30 years. Working as a barman, and then a sales representative, he decided to go out on his own when he found that he has no difficulty selling and making deals for other companies. What Nobody Teaches You About Getting Your Star… How to Get Started in China and Have Success
zoom Saudi Arabia’s King Abdullah Port became the country’s second largest port in terms of container handling as it witnessed a rise of 21 percent in container volumes in 2017.The port handled 1.69 million TEU by the end of 2017, up from 1.4 million TEU seen in the year before.The increase in annual throughput was mainly due to the increased activity in imports and exports, amounting to an average of a 4 percent increase, with exports at 3 percent and imports at 5 percent. “The port’s success in reaching second place in container handling in the Kingdom after only four years of operations proves that we are confidently moving towards becoming a main hub on the maritime navigation and logistics map, both locally and regionally,” Rayan Qutub, CEO of King Abdullah Port, said.King Abdullah Port’s transshipment volume also surged by 28 percent in 2017, while the number of vessels received by the port increased to 820 vessels, with a 14 percent increase compared to 716 vessels received in 2016.Qutub added that the port is moving forward with executing its development plans to utilize best practices in the field of developing and operating ports and logistics support services.
Facebook Login/Register With: Advertisement Advertisement Advertisement Twitter LEAVE A REPLY Cancel replyLog in to leave a comment William Shatner stars with Jason Priestly and Cindy Sampson in Private Eyes. CORUS A wide-eyed William Shatner is being pressed against the wall, held up by his lapels on a Toronto sound stage. The actor is being interrogated by an angry Jason Priestley.The confrontation is over someone “cooking the books” and Priestley’s character isn’t happy about it. But Shatner is giving as good as he gets. “Speaking as a regular, the chocolate pastry is to die for,” he snorts.The scene is perfect, except someone flushes a Porta Potty and the sound is caught on tape. The actors laugh. They do another take.
WILMINGTON, MA — Below are a couple of recent Wilmington Little League game summaries:AAA: Astros Beat Rays in Playoff Opener on Wednesday, June 13 at Boutwell FieldIn an epic back and forth game, the Astros outlasted the Rays 11-10 on a dramatic sixth inning walkoff bomb by Joe Gronemeyer scoring Luke Kitanov. The game saw some wild swings. The Rays erupted for six first-inning runs despite some great fielding by centerfielder Joe Fennelly and right fielder Ethan Afthim. Will Poyant came in and really shut them down for the next several innings though. The Rays got good pitching from Riley Young and Luke Cushing. The Astros made solid contact in the bottom of the first off the bats of Ronnan Scafiddi, John Roofe, and Kevin Pruslin but the Rays’ fielders wouldn’t let any of them get on base. Kyle McDonald walked and Kitanov singled in the second but still the Astros couldn’t push anyone across. Meanwhile, the Rays had timely hitting from the top six of the their order. Tommy Pereira, Allen Vicente Ken Branley, Jake Arsenault, and Luke Cushing all went 2 for 3 in the game. Gavin Burke was one for three and Braedon Almas was on fire going three for three. On the other side, the Astros’ bats finally came alive in the third. Fennelly walked, Evan Cummings singled, and Jake Cronin’s sharp grounder scored Fennelly for the team’s first run. Subsequent singles by Joe Cavanaugh, Tim Watson, Scafiddi, Roofe, and Kevin Pruslin plated four more runs and Poyant’s double pushed across the last run of the inning. Kitanov walked and scored in the fourth as Fennelly singled and Cummings and Cronin made solid contact. Cavanaugh walked and scored in the fifth while Watson and Roofe both doubled to plate another run. The Rays scored two in the top of the sixth to take a one run lead, including the go-ahead RBI on Almas’ third hit of the game. This set the scene for the dramatic ending. The Astros’ Poyant doubled for the second time and scored on Kitanov’s single. Gronemeyer then blasted a double scoring Kitanov for the walkoff win.AAA: Braves Beat Astros in Playoff Semi-Finals on Thursday, June 14 at Rotary ParkThe Braves found themselves in a tight game early as Astros pitcher Joe Gronemeyer gave them all they could handle. Luckily The Braves starting pitcher, Jonathan Stokes, was able to hold off the Astros attack. Tim Watson’s leadoff single and John Roofe’s walk were the only baserunners in the first and Kyle McDonald was the only runner to get on in the second. The Braves loaded the bases in the second inning thanks to great at bats by Matt Driscoll, Derek Perrault, Nate Anderson and Cam O’Connell. However, they were only able to score one run. The Astros plated their first run in the third as Joe Fennelly and Evan Cummings singled. In the bottom of the inning, Ayden Rivera, Dylan Delano, and Jake Banda again loaded the bases for the Braves. This time the Braves were able to plate a few runs thanks to RBIs from Stokes, Eric Banda and Driscoll. The Astros’ fielding was a big reason the score remained close these first three innings as Joe Cavanaugh, Watson, Fennelly, and Cummings made some really good plays in the field. In the late innings Braves’ hitters Matt Boyer and Justin Fricia scored creating much needed breathing room. Watson and Ronnan Scafiddi singled in the Astros’ second run while Gronemeyer’s single and some solid contact by Jake Cronin and Cavanaugh scored their third. Luke Kitanov hit the ball hard twice only to be stymied by the Braves’ fielding. Kitanov struck out three and made a nice play at the mound during his two innings pitching and some more solid and alert positioning and glove work by Kevin Pruslin, Will Poyant, and Ethan Afthim kept things from getting out of hand. The Braves’ Derek Perrault closed out the game pitching the last two innings for the save.(NOTE: Summaries provided by the Wilmington Little League.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email [email protected] this:TwitterFacebookLike this:Like Loading… RelatedWilmington Little League’s Latest Game SummariesIn “Sports”Wilmington Little League’s Latest Game SummariesIn “Sports”Wilmington Little League’s Latest Game SummariesIn “Sports”
Paytm seeks to enhance security features in its offline payment network.Wikimedia commonsThe recent demonetisation decision of the PM Narendra Modi government could be a shot in the arm to mobile payment sector with the ban on the old Rs 1000 and Rs 500 notes. Paytm, a leading mobile payments and commerce platform has announced that it will be improving its offline payment network.”As millions of consumers across India have taken to using their Paytm Wallets to transact offline, our biggest opportunity is to be available in every town and city in the country. We want to reach there faster, are looking to further strengthen our onboarding teams as we continue to build India’s biggest payments network,” said Amit Sinha, senior vice president, Paytm.The statement noted that the online-to-offline sectors offered the company with a huge chance. It said it registered unprecedented growth in offline payments.It also revealed that following the announcement of PM Modi, there was an unprecedented growth in offline payments. Paytm overall traffic went up by 435%.Further, the company said that it is eager to hire over 10,000 Paytm agents in order to expand its offline merchant network. The company has received good response from consumers and is setting bolder targets to acquire more offline merchants in the coming months.Paytm is also ramping up customer and merchant acquisition efforts and has a goal build the largest payment network in India.
$5.81M – The House With a Clock in Its Walls $5.33M – White Boy Rick $4.82M – A Simple Favor Top Movie Commercials by Weekly TV SpendData provided by iSpot.tv Impressions: 184,802,430Attention Score: 92.92Attention Index: 110National Airings: 415Networks: 29Most Spend On: NBC, ESPNCreative Versions: 7Est. Lifetime TV Spend: $5.64MStudio: Columbia PicturesStarted Airing: 09/04/18 Impressions: 404,587,157Attention Score: 91.33Attention Index: 91National Airings: 1,315Networks: 46Most Spend On: NBC, NickCreative Versions: 27Est. Lifetime TV Spend: $17.12MStudio: Universal PicturesStarted Airing: 07/13/18 $3.65M – Night School TV ad placements for Lionsgate’s “A Simple Favor” (EMV: $4.82 million), Universal Pictures’ “Night School” (EMV: $3.65 million) and Columbia Pictures’ “Venom” ($3.51 million) round out the chart. Notably, “Venom” has the best iSpot Attention Index (110) in the ranking, getting 10% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Popular on Variety Impressions: 400,537,204Attention Score: 91.43Attention Index: 92National Airings: 996Networks: 23Most Spend On: NBC, HGTVCreative Versions: 28Est. Lifetime TV Spend: $15.12MStudio: LionsgateStarted Airing: 08/06/18 Impressions: 434,600,758Attention Score: 92.12Attention Index: 100National Airings: 847Networks: 35Most Spend On: ESPN, Adult SwimCreative Versions: 34Est. Lifetime TV Spend: $18.29MStudio: Columbia PicturesStarted Airing: 06/06/18 Impressions: 203,783,639Attention Score: 91.44Attention Index: 92National Airings: 561Networks: 27Most Spend On: NBC, USA NetworkCreative Versions: 15Est. Lifetime TV Spend: $9.9MStudio: Universal PicturesStarted Airing: 06/05/18 In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “The House With a Clock in Its Walls.”Ads placed for the fantasy film had an estimated media value of $5.81 million through Sunday for 1,315 national ad airings on 46 networks. (Spend figures are based on estimates generated from Sept. 10-16. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including NBC, Nick and USA Network, and during specific programming such as NFL Football, SpongeBob SquarePants and Big Brother. Just behind “The House With a Clock in Its Walls” in second place: Columbia Pictures’ “White Boy Rick,” which saw 847 national ad airings across 35 networks, with an estimated media value of $5.33 million. 1 Movie titles with a minimum spend of $100,000 for airings detected between 09/10/2018 and 09/16/2018.* TV Impressions – Total TV ad impressions delivered for the brand or spot.* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology. $3.51M – Venom ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15
Listen Now You and your long-suffering team have spent months, maybe years, locked away in your batcave developing your new product or service. You have consumed an unhealthy amount of coffee and invested your blood, sweat and tears into this project. And finally, you’ve reached the stage where you are ready to unveil your brainchild to the rest of the world.But before you hastily compile an outreach list and send your pitch email to everyone who has ever written about tech, let’s take a minute to think. Company launches are notoriously hard to get picked up by the media, thanks to the millions of other companies shouting their news at the same time. It’s important that you take the extra time and effort to prepare yourself to maximize the results of all of your hard work.Related: 5 Favors to Call in When Launching a BusinessHere are some techy tools and platforms to help you get the best results possible from your company launch.Beta testing.The problem with a launch is that you are, well, launching. You don’t have any traction to sell to customers, investors or the media. It’s hard to convince journalists that your product is going to change the world on your word alone. Journalists are, by nature, skeptical, and they like to work with hard facts, not speculation.One way to get some early opinions and feedback — which can help you to fix early glitches and offer some ratings for the media –is by using a Beta testing service such as UserTesting.For a fee, UserTesting will arrange beta testers to meticulously run through your beta. They’ll share a video with their feedback and comments. The service allows you to target your specific audience — there is little point in a college kid reviewing your over-sixties dating app — and offers detailed metrics based responses about the user experience (UX).ProductHunt.Once you are ready to launch your real product, one great way of maximizing exposure amongst people who really care about your industry is by announcing your launch on ProductHunt. The platform is becoming increasingly popular and offers a great way to place your product in front of and engage with people who really know what they are talking about.However, to get the most out of your campaign, it takes some preparation beforehand. You should contact a moderator who has launched products similar to yours. You could also reach out to popular “hunters” via social media to let them know about your company and product and the date and time you will go live. Platforms like Hunter Data allow you to highlight active members who have a lot of followers. If they post about your campaign, this could win you a lot of upvotes, shares and potential clients.Influencers.As mentioned before, launching is a difficult stage because you are effectively trying to sell a dream with nothing to back up your claims. One way to boost the reputation of your product is by getting an endorsement from a well-known figure in your industry or from a social media influencer.Endorsements by public figures don’t guarantee success. Business Insider recently reported that social discovery tool SUP shut down due to struggling to gain traction, despite endorsements from Virgin founder Richard Branson and Apple’s Steve Wozniak. But it is still worth the time and effort to get as many people on your side as possible before your big day.If you work in bustling tech hubs like Silicon Valley, it is becoming increasingly easy to connect with people who can really push your business forward, thanks to tools like Lifograph. But if you are outside of the bay, then you will need to take a more active approach.Tools like Buzzsumo, Little Bird and Klout allow you to search for influencers with huge online followings and who work in or cover your industry. It is then up to you to create an organized outreach list, and send personalized messages on social media to try and get them to back your product.Related: It’s Always a Good Time to Start a Business — Inless You’re Launching a Mediocre OneVisual aids.Before you take the leap and reach out to journalists to cover your story, it is important to create a press kit which contains all of the information a journalist could possibly need. Journalists are busy and simply do not have the time to trawl the internet looking for information. Give them a nicely wrapped digital package, and it will put you in good stead from the outset.As mentioned before, a company launch is essentially a pretty boring announcement. To maximize your chances of hooking a journalist to cover your story, you need to sell them more than just your product. You need to convince them of the value of your big mission and dream. One way of selling your big mission is to show them why your product is going to make a big change in the world and help a lot of people. The most effective way to do this is by tying into a current or global trend. Rather than just throwing figures at them, you could present the data in a visually attractive infographic using a tool like Piktochart.Find the right journalists.When preparing for media outreach, it is important to contact journalists who cover your “beat,” meaning they write about your industry and type of product or service. To maximize exposure, the most effective strategy for a company launch is by asking journalists to agree to an embargo. This is when they agree not to publish their story until after a set date and time. In this case, it would be your launch day.The best way to do this is by sending a brief pitch — which doesn’t share all of your juicy details — and have them agree to an embargo before you send over the press release. This keeps your back covered from people breaking your embargo and letting the cat out of the bag before your big day comes around.Tools like MuckRack and Cision allow you to search for appropriate hacks based on stories they have covered in the past. That said, while tools can make finding suitable journalists easier, it is important to spend time personalizing emails to each individual contact to maximize your chances of getting picked up.The next step is to create an organized outreach list. There are etiquette rules to be followed when reaching out to journalists, so harness tools to keep you on track and stop you from making rookie mistakes like contacting the same journalist twice, or using the wrong name.Tools like Prezly, Meltwater and Hey Press allow you to organize your mailing lists and track the progress of who opens the pitch email. The tools respond with live analytics. Customer service.If your plan comes together perfectly, you get a lot of upvotes and attention on ProductHunt, and your launch announcement gets picked up by a leading publication. You’ll be in for a busy first day.Related: 4 Tactics to Help Your Company Avoid the Top Startup KillerYou need to be available to answer questions, engage with consumers via chat, and offer essential information to potentially thousands of new visitors. If you don’t have a big enough team of customer service staff to deal with the volume, then it might be a good idea to employ the help of some bots. Twyla and AgentBot both provide trainable customer service bots, which can be taught how to respond to a huge range of customer queries and concerns.Tracking and analytics.It is important to be prepared with data analytics that can help you learn from your first day of what will hopefully be many to come. Tools like Google Analytics, Optimizely and TrendKite can help you track traffic, conversions and the results of your launch. This will help you improve your overall service in the future. If you are lacking this data, you won’t be able to determine any weak links in your process or gather leads to target in the aftermath.While the chances are that as a startup, you won’t have bundles of extra cash to throw around, it is important to prepare for launch day as much as possible. Start as you mean to go on by preparing for all eventualities and creating as much of a buzz around your product or service as possible. Have the tools in place to learn from the experience too. You have devoted so much time, resources and energy into your project to arrive at this stage, so one final push to make your launch the best it can be won’t kill you. November 16, 2016 Hear from Polar Explorers, ultra marathoners, authors, artists and a range of other unique personalities to better understand the traits that make excellence possible. 8 min read Opinions expressed by Entrepreneur contributors are their own. How Success Happens