Bakery shops are the most popular of the specialist food retailers on the high street, according to new shopper research data from Harris International Marketing (HIM).The data, gathered in September 2006, suggests that eight million UK adults (or 17% of the UK adult population) visited a bakery in the past week, compared to seven million (15%) who visited a butcher’s and six million (13%) who visited a greengrocer.The data was gathered by market research company NOP on behalf of HIM. It also asked shoppers how often they visited market stalls and farmers’ markets, and its figures suggested that farmers’ markets are now used weekly by one in 10 adults.Fishmongers had been used by 5% of adults and delicatessens 3% in one week, when the data was gathered in September.HIM predicted that from now until 2010, the number of weekly visits made to specialist retailers will continue to grow, based on a growing focus on local sourcing and perceived quality advantages.According to HIM director Peter Segal, bakers should take advantage of this trend by building a marketing campaign on local issues. They should also seek to build a reputation of offering the best quality and service in the local area. And they should make sure they offer a full range of food-to-go including sandwiches, crisps and drinks, he told British Baker.HIM also advised that tastings and product samplings should be introduced. And ranges should be developed that embrace customer demand for both quality and convenience.
12Michael Rothberg ’17 (left) and Francisco Maldonado Andreu ’14/’15 examine the sculptures in front of the Harvard-Yenching Library. Stephanie Mitchell/Harvard Staff Photographer Raynor Kuang ’17 is pretty sure about Louis Menand.Menand’s class “Rules of the Game: The History of Literary Theory” appeals to the sophomore computer science concentrator pondering an English minor, but Menand may not be for everyone. That’s why, during the first few days of each semester, Harvard offers “shopping week,” in which students try out a class before formally registering.“It’s really nice,” said Kuang of the grace period. “I don’t know any other colleges that have shopping week. Whenever I explain it to my friends, they wish their schools had it.”For freshman Camille Schmidt, shopping week is crucial for first-semester success. “I can’t imagine going into a class without having done this, because I could’ve ended up in classes I wouldn’t have enjoyed or that wouldn’t have been for me,” she said. “It’s really great Harvard does this.” 18A student checks his laptop before the start of “Economics 1490: Growth and Crisis in the World Economy.” Rose Lincoln/Harvard Staff Photographer 3Shopping week allows students to sit in on any class before committing to it for the term. Rose Lincoln/Harvard Staff Photographer 11This VES class tours the campus observing various sculptures, including the Alexander Calder sculpture in front of Pusey Library. Stephanie Mitchell/Harvard Staff Photographer 6Graduate student Soledad Prillaman (center) listens to the discussion in William Julius Wilson’s class. Stephanie Mitchell/Harvard Staff Photographer 14Xiaoliang Sunney Xie, Mallinckrodt Professor of Chemistry and Chemical Biology, begins his lecture in “Chemistry 163: Frontiers in Biophysics.” Jon Chase/Harvard Staff Photographer 17Emily Riehl, Benjamin Peirce Fellow, gives instruction in “Math 141: Introduction to Mathematical Logic” inside the Science Center. Jon Chase/Harvard Staff Photographer 1Students file into Emerson Hall to “shop” “Societies of the World 14: The British Empire” with Professor of History Maya Jasanoff. Rose Lincoln/Harvard Staff Photographer 20Teaching fellow Nihar Shah takes notes during Dale Jorgenson’s lecture in Sever Hall. Rose Lincoln/Harvard Staff Photographer 10Ross Normandin (from left), Julian Avery Leonard ’15, Francisco Maldonado Andreu ’14/’15, visiting lecturer Virginia Overton, Divinity School graduate student Ben Kurta, and Michael Rothberg ’17 pause in front Widener Library to observe the building’s details. The undergraduates were shopping a sculpture course in the Department of Visual and Environmental Studies (VES). Stephanie Mitchell/Harvard Staff Photographer 16Louis Menand speaks to a full classroom inside Harvard Hall. Kris Snibbe/Harvard Staff Photographer 21Aron Szanto ’18 (far right) talks with Thomas Kelly, Morton B. Knafel Professor of Music, as he shops “Aesthetic and Interpretive Understanding 24: First Nights: Five Performance Premieres.” Kris Snibbe/Harvard Staff Photographer 13Students settle in for “Frontiers in Biophysics” in Pfizer Lecture Hall. Jon Chase/Harvard Staff Photographer 4Students get settled around the seminar table before the start of class with Lewis P. and Linda L. Geyser University Professor William Julius Wilson. Stephanie Mitchell/Harvard Staff Photographer 8Lydia Gaby ’15 (from left) and Jahred Liddie ’16 participate in James McCarthy’s class. Kris Snibbe/Harvard Staff Photographer 2Undergraduates listen to Maya Jasanoff’s lecture. Rose Lincoln/Harvard Staff Photographer 9A view of James McCarthy’s “Environmental Crises, Climate Change, and Population Flight” class. Kris Snibbe/Harvard Staff Photographer 19Dale Jorgenson, Samuel W. Morris University Professor of Economics, speaks to his class. Rose Lincoln/Harvard Staff Photographer 7Inside the Mineralogical and Geological Museum, James McCarthy, Alexander Agassiz Professor of Biological Oceanography, leads the discussion in his “Environmental Crises, Climate Change, and Population Flight” class. Kris Snibbe/Harvard Staff Photographer 5William Julius Wilson (right) leads the discussion in a sociology seminar. Stephanie Mitchell/Harvard Staff Photographer 15Mattie Kahn ’15 listens to Louis Menand, Anne T. and Robert M. Bass Professor of English, as he lectures during “Rules of the Game: The History of Literary Theory.” Kris Snibbe/Harvard Staff Photographer 22Professor Thomas Kelly lectures in Sanders Theatre. Kris Snibbe/Harvard Staff Photographer